Increase your media planning and media buying productivity by automating tasks, organizing work, collaborating more effectively, and streamlining your workflow.
Ad Sales Benchmarking Tool
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.
Track Ad Creative Assets in Your Media Plans
Bionic today unveiled a new tool for tracking your advertising creative assets in your media plans. It shows you which ads work best and which lack exposure.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Advertisers Want Their Data (or else!)
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
Media Kit Grader Tool for Ad Sales Teams
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
The Free, Easy Way to Create Stunning Advertising Dashboards
Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.
Bionic Unveils Facebook Ad Monitoring Software
Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.
How to Automate Tracking URLs for Advertising Analytics
Accurate advertising analytics depends on perfect tracking URLs. Here's how to automate your tracking URLs for Google Analytics, Adobe Analytics, and others.
Bionic Unveils AI-Powered Media Planning Tool
Here's a first look at new media planning tool uses artificial intelligence (AI) to recommend the best media placements for your advertising campaigns.