Media planning can be stressful. Without the right tool, it’s nearly impossible to create a media plan without mistakes. With Bionic, you’re always perfect!
Avoid Mistakes in Media Planning
For most companies, advertising is a huge expense. Established companies typically spend between 6% and 12% of gross revenue on advertising. Startups and challengers spend even more.
With the size of these budgets, any mistake is expensive.
Your media planning tool needs to eliminate the possibility of costly mistakes, particularly those embarrassing calculation errors.
Media Plan Templates
Bionic gives you an industry standard media planning template right out of the box. You can further customize Bionic with your own proprietary fields, naming conventions, tracking URLs, and more.
Your media planners will take to Bionic “like ducks to water” because it looks and feels like an Excel spreadsheet.
Media Plan Media Calculations
Unlike Excel, Bionic has all those tricky media calculations built right in, including:
- Media Costing. There are many ways to price out media. Bionic handles all of them. It includes 22 different cost methods. You can price in net or gross. You can even use Bionic’s proprietary Top Down Costing for your programmatic buys.
- Itemized Costing. Bionic enables you to gain transparency by itemizing media spending which reveals where all your money is going.
- Weekparting and Dayparting. Bionic enables you to specify elaborate dayparting and weekparting requirements, and the media cost calculator automatically takes this into consideration.
- Currency Exchanges. Bionic enables you to buy media using any money currency in the world. Bionic will automatically exchange media costs into the currency of your media plan and into the base currency of your organization. Your finance team will love this because it complies with FASB and ISA accounting regulations.
- Flighted Placements. Bionic’s advanced flighting capabilities enables you to vary the advertising delivery schedule between the start date and the end date of the placements in your media plan.
- Advertising Packages. Bionic handles complicated advertising packages, even flighted packages! 🤯 It also enables you to assign weights to packaged placements to predict outcomes.
Media Plan Media Costing Breakdown
For every placement in your media plan, Bionic gives you a step-by-step breakdown of your media investment. Similar to a 1040 form on a tax return, it walks you through all the intermediate calculations. It gives you a full understanding of the calculations.
Media Plan Spending by Month
Bionic will automatically break down each of your placements into their month-by-month budgets. This sets the baseline that enables you to track and flow your media budgets once your ads start running.
Media Plan Reach and Frequency
Whether you’re doing old-school broadcast advertising, new-school digital advertising, or both, you’ll want to know how many people you will reach with your advertising. You’ll also want to know the frequency of your ad impressions.
For broadcast media, Bionic will automatically calculate reach and frequency based on ratings data. You can use ratings data from any ratings service, such as Nielsen, comScore, and the myriad new players entering this space.
For digital media, Bionic enables you to capture each platform’s reach estimates in your media plan.
One of the gnarliest problems in advertising is calculating cumulative reach. Bionic will automatically calculate cumulative reach directly in your media plan.
Media Plan KPI Predictions
Nowadays, advertisers expect you to predict the business outcomes they should expect from their advertising investments. Estimating advertising outcomes is a fundamental part of a modern media plan.
Calculating KPIs is scary because you’re effectively making promises. You don’t want make promises you can’t keep.
Bionic will automatically estimate KPIs and help you to establish reasonable KPI expectations, including all of the ANA’s “Media KPIs That Matter.”
Bionic Gives you Perfect Media Plans, Every Time
With all this automation, Bionic gives you perfect media plans, every time.
Bionic gives you confidence in your numbers. Instead of worrying and triple-checking your calculations, you can rest assured everything is all right. This frees your time and headspace to focus on what matters most.
Want to see Bionic in action? You can see a demo or start a trial right here on our website.