Here are the latest innovations from Bionic Advertising Systems that aim to give you a competitive advantage in media planning and media buying.
Remember why you got into advertising?
“Remember why you got into advertising?” That’s the first line of a new animated video called “This is Bionic,” which highlights Bionic’s core beliefs and goals. The video lets the team tell the story of how Bionic is bringing the joy back into advertising. How many voices can you recognize?
Tyler Kruse joins Bionic as its Communications Director
Tyler Kruse has just joined Bionic Advertising Systems as our Communications Director. He just started four days ago, but he’s already become best friends with every single person here in the office by using a Hawaiian indulgence...
Bionic staffer, Yosef Osheyack, to play for Team USA in Deaf World Cup Soccer Tournament
Yosef Osheyack, a member of Bionic’s Market Intelligence Team, is taking a break from his day job to represent Team USA in the 2016 Deaf World Cup Soccer Tournament.
Advanced Dayparting (and Weekparting) for Advertising
When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.
Tame Nasty Media Plans with Filters
Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters.
Bionic Advances Media Planning Software with Media Plan Grid 2.0
Bionic adds 29 new media planning tools including compact media plan display, easier navigation, batch edit, ad specs, targeting, and faster media planning.
Bionic 2016 Media Planning Software Roadmap
With Bionic Media Planning Software, you get free upgrades as part of your subscription. The Bionic software development team is continually improving your software. You got a bunch of big enhancements in 2015. You can expect even more great stuff in 2016. Here’s a sneak preview.
A look back at 2015
What do Digiday, Sean Cotton, John Wanamaker, Programmatic Direct, media planning, iMedia, marketing performance management, Ian McDougald, emoji, Vicki Parker, advertising flowcharts, Puma, Peter Platt, Chinese walls, pacing, Argyle Executive Forum, True Media, and 32 advertising agencies all have in common?
True Media wins 2015 Bionic Agency of the Year
True Media was presented with the Bionic Agency of the Year Award at the December 2015 iMedia Agency Summit in Scottsdale, Arizona.
Free Download: Media Plan Template
Not quite ready for media planning software but need to create a media plan? You can now download a free media plan template from the Bionic website here.