Here are the latest innovations from Bionic Advertising Systems that aim to give you a competitive advantage in media planning and media buying.
Bionic sponsors the debut of the Digiday podcast
Digiday launched a new podcast today that I think you'll find worth listening and subscribing. Why a podcast? You might be thinking that podcasts were obsolete ten years ago. As it turns out, podcasts are experiencing somewhat of a revival lately with popular shows like Serial and Men in Blazers (my favorite). Big time investors/futurists like Fred Wilson are taking notice. So, as part of their reporting, it makes sense for Digiday to cover podcasting. But they've taken it a step further by producing their own podcast. It's a natural extension to the work they already do. We at Bionic are honored to provide the financial support for its launch. I've long been a huge fan of Digiday's work. They cover the important issues in digital advertising and cut through the b.s. to bring clarity and honesty to confusing topics. I think this podcast will add a powerful new dimension to their journalism. I also think you'll agree that Ricardo [...]
Bionic Doubles Down on Old School Media Planning
To fully prepare you for final episodes of Mad Men coming this spring, Bionic has doubled down on tools for old school media planning. Back in April, you got a bunch of features to enable media planning in traditional media channels like TV, radio, magazine, newspaper, billboards, and more. Now, you are getting even more powerful tools for planning and buying traditional media. The problem with many media planning and buying tools is they only solve part of the problem. They force you to use a bunch of different point solutions: you use one tool for planning TV, another for planning digital, and another for planning print, etc. That problem is compounded when you are dealing with multiple currencies and regions because most tools just handle a single currency. So, in order to present a coherent and cohesive presentation, you end up spending hours and weeks consolidating and updating your media plan using Microsoft Excel. “I love using a different [...]
True Media Wins 2014 Bionic Agency of the Year Award
Bionic Advertising Systems today announced True Media has won the inaugural Bionic Agency of the Year Award.
Bionic Enables Next Generation Audience Targeting
With the latest release of Bionic Media Planning Software, you can now deliver next generation audience targeting in your RFPs, proposals, media plans, and insertion orders.
Enhance Your Media Plans with Advanced Flighting
In media planning, "flighting" enables you to vary the advertising delivery schedule between the start date and the end date the placements in your media plan.
Create Persuasive Media Plan PowerPoints with Bionic Planner
When asking your advertiser to approve your media plan, you need a persuasive PowerPoint presentation. Here's how to make your best deck the easy way.
Monitor campaign delivery and pacing with Bionic Pacing Dashboard
Keeping your advertising campaigns on pace has never been easier. With Bionic Media Planner, you now get daily pacing reports that guarantee your campaigns are on track and avoid embarrassing discrepancies. Have you ever been stung by a media placement that started late or didn’t deliver the results you expected? Regrettably, under- and over-delivery is a chronic problem in the media business. In some campaigns, the discrepancy rate is virtually 100%. Publishers tend to over-promise in their quest to win your business (and to make their quarterly sales quota). When you learn they’ve under-delivered, it’s often too late to get your campaign back on track. As a steward of the media budget, it’s your responsibility to ensure that every publisher on the media plan is delivering what they promised. It’s critical to stay on top of all your campaigns while they are in flight to catch discrepancies early and to make the necessary optimizations that ensure that every campaign comes [...]
Master Gnarly Media Calculations with Bionic for Agencies
Bionic Planner gives you an easy way to confidently calculate and master tricky media equations, even those involving international currency exchanges.
Bionic Goes Native with its Digital Media Planning Software
Bionic Media Planner now enables you to add native advertisements, one of today’s fastest growing trends in digital media, to your media plans and proposals.
Create Kickass Allocation Charts Right from Your Media Plan
Fresh on the heels of Flowcharting, Bionic Planner now enables you to create kickass allocation charts right from your media plan with a click of a button.