Here are the latest innovations from Bionic Advertising Systems that aim to give you a competitive advantage in media planning and media buying.
Bionic Goes Old School with Traditional Media Planning
Bionic Advertising Systems today announced an upgrade to its Media Planner system that adds support for traditional media channels such as TV, radio, and print. The media planning tool now enables media planners to create media plans with placements across 24 different advertising channels, representing the full range of digital and traditional offline media. “Bionic Planner was originally designed to solve the problems specific to the complex and expensive process of planning and buying digital advertising,” said Chris O’Hara, co-founder and CRO of Bionic. “Since its launch a year ago, media planners have started by using it for their digital media planning. Along the way we noticed a pattern: inevitably after getting into it, they would ask us how to use it for ALL their media planning. Now that digital is becoming more mainstream and integrated in the advertising mix, nobody wants to use one planning tool for digital and another one for traditional advertising.” The latest version of Bionic [...]
Release Notes for version 2.8 of the Bionic Digital Media Planner and Digital Ad Sales System
The version 2.8 release of the Bionic for Agencies and Bionic for Ad Sales features 8 major improvements in functionality and more than 20 bug fixes.
Bionic Makes It Easy to Create Beautiful Flowcharts
Instantly create advertising flowcharts. Eliminate hours of unpleasant grunt work. Eradicate tedious mistakes. Improves the look of your flowcharts.
What’s in the package?
Bionic today announced new tools for ad packages and roadblocks in both its media planning tool and ad sales tool to expedite complex advertising deals.
Bionic Unveils RFP Drone
After years of development in "stealth mode," today we finally unveiled our latest invention: the RFP Drone. Unlike the cumbersome manual processes used in the past that took many days to deliver RFPs, the RFP Drone delivers your RFPs in mere hours! Order yours today. It makes a great corporate holiday gift. Even better than personalized sneakers or custom jeans!
There’s a Column for That!
The latest release of Bionic’s media planning software lets you add custom columns and free-form notes to your media plans to support your agency’s workflow.
Directory of Digital Advertising Races Past 10,000 Premium Listings
The Bionic Directory has reached a new milestone: more than 10,000 digital advertising programs are now listed. What's become known as the "Rodeo Drive of digital advertising," this Directory includes detailed information about premium digital advertising programs from the best publishers. The listings in the directory - known as "data cards" - reveal detailed information about each advertising program including placement options, inventory, pricing, audience statistics, and key sales contacts. The goal of the Directory is to make it easy to buy the best digital advertising inventory directly from the source. "I'm really happy about the enthusiasm for the directory," said Joe Pych, founder and CEO of Bionic Advertising Systems. "It's been a long road and slow going at the beginning. We started on this project three and a half years ago. Although it had been done for other traditional media channels, nobody had ever built a directory like this for digital advertising. At first, getting premium publishers involved was [...]
Is Your Media Planning Team Working Together or Playing Hide and Seek?
Bionic today unveiled a new feature in its Media Planning System that helps media planners by reporting on a media program’s history of usage within the agency.
Revamped Ad Sales Tool Helps You Win More RFPs
Bionic Advertising Systems has revamped its Ad Sales System, a set of tools that enables you to get more RFPs and to easily submit and track your proposals.
NextMark Spawns Bionic Advertising Systems
NextMark today announced the creation of Bionic Advertising Systems, a new division focused on delivering technology that streamlines digital advertising workflow for digital marketers, their advertising agencies, and publishers.