Here are the latest innovations from Bionic Advertising Systems that aim to give you a competitive advantage in media planning and media buying.
Ad Sales Benchmarking Tool
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Media Kit Grader Tool for Ad Sales Teams
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
The Free, Easy Way to Create Stunning Advertising Dashboards
Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.
Bionic Unveils Facebook Ad Monitoring Software
Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.
How to Automate Tracking URLs for Advertising Analytics
Accurate advertising analytics depends on perfect tracking URLs. Here's how to automate your tracking URLs for Google Analytics, Adobe Analytics, and others.
Bionic Unveils AI-Powered Media Planning Tool
Here's a first look at new media planning tool uses artificial intelligence (AI) to recommend the best media placements for your advertising campaigns.
Bionic Bowlers Raise $400,000 for BreastCancer.org
With bowlers from Merkle, Dentsu, BrandVerge, Adform, and Salesforce.com, Bionic’s bowling team helped raise $400,000 to support BreastCancer.org.
Trailblazing Women Lead First ANA In-House Agency Conference
The ANA's new In-House Agency conference distinguished itself with its high concentration of trailblazing female leaders on the main stage including Jessica Cipolla-Tario of MGM, Maureen Boyle of Trunk Club, Jean Batthany of Disney, Marla Kaplowitz of the 4A’s, Helen Lin of Publicis, Kerri Martin of Clorox, Belinda Smith of Electronic Arts, Keri Bruce of Reed Smith, Patti Cocciolo of Cisco, Charissa Messer of Bank of America, and others.