More Than $10 Billion Advertising Media Bought with Bionic

We shot past a company milestone, and I almost forgot to celebrate. It’s time to brag… As of February 2025:

👉 719 advertising agencies have used Bionic for Agencies to plan and buy $11.1 billion in advertising media through 62,742 media plans.

👉 15,130 ad sales teams have used Bionic for Ad Sales to promote 70,051 advertising programs.

So, more than $10 billion in advertising media has been planned and bought with Bionic! 🎉

How We Got Here

Ever wonder why so many agencies still create their media plans in Excel?

That’s because their software cannot create a real media plan. Believe me, it’s not easy.

Over the past 14 years, we’ve built Bionic “brick by brick” into the only (yes, only) fully integrated media planning and media buying software for digital, TV, radio, print, OOH, and all other media channels.

We’ve invested more than $30 million in R&D to deliver more than 500 software releases. With each release, we upgraded Bionic to be a bit more powerful.

Bionic’s codebase now stands at more than 4 million lines of code. This code has been battle tested and refined by all those agencies creating and executing all those media plans with every curve ball imaginable (e.g., 30,000-line media plans, packaging, flighting, weekparting, dayparting, dozens of pricing schemes, gross vs. net vs. top down pricing, multi-currency, various agency remuneration models, itemized costing, broadcast calendars, KPIs, naming conventions, custom fields, the list goes on and on…).

Why Agencies Switch to Bionic

Bionic’s commitment to a low-cost, easy-to-use, all-in-one media planning and buying system has struck a chord among advertising agencies seeking to modernize their media operations.

📰 “Bionic has allowed us to effectively manage media across several clients, media platforms, and channels with a small and efficient team. Their platform has become invaluable to us and to our clients.” — Travis M., Executive Technology Director

Here are a few of the reasons why agencies switch to Bionic:

✅ All-in-One – Unlike point solutions that only handle part of the process, Bionic supports the entire media planning and media buying workflow from initial budgeting to the final reconciliation through an all-in-one media planning and media buying system. With Bionic’s automation and data integrity, agencies save time while eliminating mistakes.

✅ Fast and Easy – Unlike other software that requires months of training, Bionic is intuitive. If you can use Excel, you can use Bionic. Plus, every agency gets live training, free onboarding, Knowledge Base, Bionic Academy, and unlimited free support. It’s 100% web-based, so there is no software to install or IT issues. An agency is typically up and running on the same day they request access.

✅ Low Cost – Bionic’s price tag is typically a small fraction of the cost of alternatives. The savings are even bigger when you consider the total cost of ownership.

✅ Media Planning – Unlike other media buying software that only becomes useful after most media buying decisions have been made, Bionic starts upstream helping you the instant your client comes to you with a media brief. Bionic starts before media decisions are made and provides tools to aid these decisions including budgeting, searchable vendor database, AI media recommender, RFP, media plan, flowchart, plan analyzer, media authorization, and other planning tools.

✅ Omnichannel – Unlike other software that only supports certain media channels (e.g., only digital or only TV) or is siloed by media channel, Bionic supports media buying across all media channels in one unified omnichannel media planning interface that handles 100% of your media budget. You can have social on line 1, TV on line 2, programmatic on line 3, print on line 4, … in other words, a truly omnichannel media plan exactly the way you imagine it.

✅ Global – Unlike other software that only supports a single currency (such as US Dollars), Bionic supports every major currency in the world. Furthermore, Bionic automatically handles exchange rates and currency exchanges in a way that follows tricky accounting rules. This enables you to report in any currency regardless of the currency in which the media was originally bought.

✅ Integrated – Unlike other tools that don’t play nice with others, Bionic integrates with an agency’s pre-existing technology stack. With lots of integrations and new ones every day, Bionic enables you to pull from and push to your other systems.

Agencies Become Databased

Productivity and accuracy are not the only benefits of using Bionic.

As a natural by-product of media planners and media buyers using Bionic to complete their daily tasks, their agency is simultaneously building a proprietary database that gives them a competitive advantage.

Instead of data stored in haphazard spreadsheets and disconnected systems scattered throughout the organization, Bionic agencies have up-to-the-minute data stored in a clean, centralized, organized database.

Bionic does not force agencies into a box. Every agency needs flexibility to differentiate themselves from other agencies. Bionic enables you to customize your database in many ways, including your own custom fields.

Imagine what you can do with a proprietary database that securely contains all the details of budgets, RFPs, proposals, media plans, vendors, insertion orders, ad creatives, performance data (including pacing), bills, payments, and everything else.

As you might have guessed, this makes reporting and dashboards a snap. Beyond that, this clean database enables AI and careful media performance analysis.

As a result, Bionic agencies make smarter decisions and deploy media budgets more effectively.

Where We Are Going

While we’re proud of hitting the $10 billion milestone, it’s only a small share of the $800+ billion spent annually on advertising globally. We still have a long way to go.

We plan to continue building Bionic brick by brick along with our customers, with leaps forward along the way.

Our focus for 2025 is on productivity, with an emphasis on leveraging AI, adding more interoperability, and increasing speed.

Beyond that, there’s no lack of ideas. We have our own ideas for improvement, but it’s listening to customers that drives most innovation. For every feature we implement for a customer, they ask for two more when they realize that we actually listen to their recommendations.

The celebration is over. It’s time to get back to work. Our next milestone: $100 billion. 🚀