3 tricks to avoid “interruption mistakes” in media planning
2.8 seconds of interruption spawns a 200% increase in mistakes! Learn 3 tricks that actually work for media planners, marketers, and human beings everywhere.
27
Aug 2015
17
Aug 2015
“Everything is Changing” – Veteran Perspective: Peter Platt
Here's sage advice from an ad agency veteran (and one of the first 100 people certified on Google AdWords!), about succeeding in the advertising industry.
7
Aug 2015
What I learned about Puma’s ‘Forever Faster’ at the Ad Club
At the last Ad Club CMO breakfast, I learned from Puma’s Global Director of Brand and Marketing, Adam Petrick, three immutable laws of successful change. Unadulterated honesty saves years of time and millions of dollars. Being yourself is your only option. And you can be consistent without killing creativity – but only by following the first two laws.
27
Jul 2015
How Vicki Parker Saved the Day with Careful Ad Monitoring
Learn how Vicki Parker avoided a costly mess when she discovered and fixed a big advertising delivery problem that would have otherwise gone unnoticed.
10
Jul 2015
Ian McDougald Reveals His “Dirty Story” about Using Bionic
Ian McDougald from The Brand Factory reveals how he used Bionic to discover and cash in on a key insight about consumer purchase behavior in a dirty industry.