Is your advertising delivering the results you expected? Without the right system, it’s infuriatingly difficult to get a straight answer. With Bionic, you get the unvarnished truth.
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
Planning a media budget is one of the first steps in creating an effective marketing campaign. It is a critical component to ensure that your media placements align with business objectives.
Bionic media investment management software solves budgeting problems with powerful new tools that enable you to establish your media budget in an integrated media planning system.
Imagine the headline, “Media Audit Uncovers Mishandling of Media Budgets.” Without the right system in place, it’s hard to avoid budgeting mistakes.
More than $1 billion of new media investments were managed through Bionic in 2017, a 253% increase over the prior year.
What do successful Marines and Marketers have in common? More than you might expect...
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.