[Video] Is Your Advertising Working? Bionic Reveals the Truth.
Bionic’s new performance monitoring tools add transparency, accountability, and control to media investments.
9
May 2018
6
Apr 2018
7 Ways the ANA Contract is Disrupting Media Agencies
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
20
Mar 2018
How to Plan a Media Budget
Planning a media budget is one of the first step in establishing your strategic media plan. Learn how to plan your media budget and see how Bionic can help streamline the process
20
Feb 2018
[Video] Bionic Adds Transparency, Accountability, and Control to Media Budgets Webinar
Bionic’s new media budget tracking tools add transparency, accountability, and control to media investments.
8
Feb 2018
Bionic Adds Transparency, Accountability, and Control to Media Budgets
Bionic’s new media budget tracking tools add transparency, accountability, and control to media investments.
9
Jan 2018
The First $1 Billion is Always the Hardest
More than $1 billion of new media investments were managed through Bionic in 2017, a 253% increase over the prior year.
10
Nov 2017
4 Lessons Marketers Can Learn from Marines
What do successful Marines and Marketers have in common? More than you might expect...
20
Oct 2017
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
16
Aug 2017
ANA Calls for More Transparency, Accountability, and Control of Advertising Investments
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.