Why Publishers Hate the Transactional RFP Business
More than 22 hours – half a business week – spent creating a single proposal and starting a campaign, which, has a less than 35% chance of getting bought.
24
Sep 2013
19
Sep 2013
The Hourglass Funnel Changes Everything
Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made the journey through awareness, interest, desire and action. After the “action,” or purchase, the customer gets put into a CRM to be included in more traditional [...]
23
Aug 2013
Bionic Planner Now Enables Private Deals for Direct Ad Buys
Bionic today unveiled new features in its media planning tool that enable media planners to record and utilize private deals when creating their media plans.
21
Aug 2013
The Fat Middle
I recently sat through some great presentations on “programmatic direct” media buying at the recent Tech for Direct event in New York. With almost 70% of digital display dollars flowing through the negotiated (RFP) market, everyone wants to be in the game.
7
Aug 2013
A Contrarian View of Programmatic RTB
I’ve always loved the notion of programmatic RTB. As a data hound and an early adopter of Appnexus , the notion that advertisers can achieve highly granular levels of targeting and utilize algorithms to impact performance is right in my wheelhouse. Today’s ad tech, replete with 300 companies that enable [...]
24
Jul 2013
Complexity is the Digital Ad Agency’s Best Friend
I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary because doing things like running e-mail campaigns, building websites, and buying banner ads were really complicated. You needed nerdy guys who knew how to write HTML [...]
3
Jul 2013
Stealing Some of Microsoft’s Ad Tech Market Share
When you think of advertising technology in the display space, the first names you’re likely to think of are Google, PubMatic, Adobe, and AppNexus. But Microsoft? Not really top of mind, unless you are thinking of its disastrous aQuantive acquisition in 2007. Sure, every now and then MSFT will pick up the [...]
28
Jun 2013
The Elephant in the Room: Agency Compensation
Earlier this month, during the Agency-Only Day at the iMedia Agency Summit, I gave a presentation on agency automation and streamlining the media planning process. It’s a complicated and expensive process still done manually at most agencies.
27
Jun 2013
Bionic Now Enables Private Marketplaces for Direct Ad Buys
The latest release (version 2.2) of Bionic Digital Media Planner enables you to create your own private marketplaces of digital advertising programs. With tens of thousands of choices available, it’s a living nightmare to navigate to your ideal media plan. With Bionic Planner, you and your colleagues can now ”endorse” preferred media programs and [...]
27
Jun 2013
The Happiness Gap
Today, I presented “The Happiness Gap” at Upstream Group’s Seller Forum. What a great way to spend the day! I highly recommend the Seller Forum for anyone in a senior position in digital ad sales. Doug Weaver is a fountain of knowledge. But this is no “sage on the stage” event. It’s [...]