There’s a Column for That!
The latest release of Bionic’s media planning software lets you add custom columns and free-form notes to your media plans to support your agency’s workflow.
25
Nov 2013
20
Nov 2013
Directory of Digital Advertising Races Past 10,000 Premium Listings
The Bionic Directory has reached a new milestone: more than 10,000 digital advertising programs are now listed. What's become known as the "Rodeo Drive of digital advertising," this Directory includes detailed information about premium digital advertising programs from the best publishers. The listings in the directory - known as "data [...]
31
Oct 2013
Programmatic Direct Isn’t Just About Efficiency
When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product, and ad technology is no different. Some of today’s new programmatic direct marketing solutions promise to change the very nature of how media buyers and sellers spend their time. Demand side [...]
31
Oct 2013
A Fresh Attempt to Slay the $31.5 Billion Digital Advertising Workflow Monster
The digital advertising industry is wasting $3.6 million dollars per hour with inefficient manual processes. Despite the high risk of failure, Google, Centro, Facilitate, Mediaocean, Bionic, and others are making fresh attempts to solve the complicated digital media planning dilemma.
29
Oct 2013
Is Your Media Planning Team Working Together or Playing Hide and Seek?
Bionic today unveiled a new feature in its Media Planning System that helps media planners by reporting on a media program’s history of usage within the agency.
29
Oct 2013
Revamped Ad Sales Tool Helps You Win More RFPs
Bionic Advertising Systems has revamped its Ad Sales System, a set of tools that enables you to get more RFPs and to easily submit and track your proposals.
29
Oct 2013
Agency Operating Systems are the New Battleground
With the inefficiencies in digital media buying today, your agency’s operating system is becoming a critical factor in winning new business, hiring the best talent, and operating profitably.
25
Oct 2013
Digital Media Enters the Bionic Age
As we approach the 19th anniversary of the first banner ad, Digital Media Planning is entering its third age: The Bionic Age.
22
Oct 2013
NextMark Spawns Bionic Advertising Systems
NextMark today announced the creation of Bionic Advertising Systems, a new division focused on delivering technology that streamlines digital advertising workflow for digital marketers, their advertising agencies, and publishers.
9
Oct 2013
Introducing the Bionic Logo
As part of the launch of the Bionic brand, we've also created a new logo that embodies our mission and values.