The version 2.8 release of the Bionic for Agencies and Bionic for Ad Sales features 8 major improvements in functionality and more than 20 bug fixes.
Instantly create advertising flowcharts. Eliminate hours of unpleasant grunt work. Eradicate tedious mistakes. Improves the look of your flowcharts.
I was recently talking to the Chief Digital Officer of a large agency that does a lot of digital media buying. He has been working closely with a number of software providers to standardize his operations on a media management system. Getting all his vendor information, order management, and billing [...]
Why do they media planners stick with Excel when other options exist despite its well-known shortcomings? Here are reasons from the iMedia Agency Summit.
Bionic today announced new tools for ad packages and roadblocks in both its media planning tool and ad sales tool to expedite complex advertising deals.
“80 percent of the publishers getting an RFP don’t even stand a chance.” – Doug Weaver, Upstream Group Direct mail is an amazing thing. It costs something like $750 CPM to put a glossy catalogue in the mail, but somehow direct marketers make those numbers work. Mailing lists are constantly [...]
An interview with Econsultancy’s Monica Savut and Bionic's Chris O'Hara, on his recently published programmatic direct whitepaper. Econsultancy: Why now? In other words, why has this “programmatic direct” trend been on the radar lately? What’s driving all of the conversation the space? Chris O’Hara: It’s really something my boss Joe Pych calls [...]
After years of development in "stealth mode," today we finally unveiled our latest invention: the RFP Drone. Unlike the cumbersome manual processes used in the past that took many days to deliver RFPs, the RFP Drone delivers your RFPs in mere hours! Order yours today. It makes a great corporate [...]
Lately, I have been working on a whitepaper about the “programmatic direct” phenomenon. Part of the research involved surveying a bunch of influential people in the space, and asking them where they thought this new buying methodology was in terms of adoption. Their answers kind of surprised me. If “programmatic [...]
Digital media agencies face a challenge similar to the cast of The Hangover because they lack an agency information repository.