Keeping your advertising campaigns on pace has never been easier. With Bionic Media Planner, you now get daily pacing reports that guarantee your campaigns are on track and avoid embarrassing discrepancies. Have you ever been stung by a media placement that started late or didn’t deliver the results you expected? [...]
In today’s digital marketing, we seem increasingly dependent on algorithms and attribution models for targeting and measurement.
Digital agencies used to get paid for unpacking an incredibly complicated digital landscape for marketers. Faced with all kinds of new marketing opportunities, advertisers turned to savvy digital agencies to figure out where to spend their money, and how much of it to dedicate to display, mobile and social channels. [...]
Bionic Planner gives you an easy way to confidently calculate and master tricky media equations, even those involving international currency exchanges.
Sell-side technology vendors building buyer interfaces are destined for failure because they ignore the needs of the media buyer.
Bionic Media Planner now enables you to add native advertisements, one of today’s fastest growing trends in digital media, to your media plans and proposals.
Fresh on the heels of Flowcharting, Bionic Planner now enables you to create kickass allocation charts right from your media plan with a click of a button.
Well, at least it’s not the “year of mobile” again. Or, maybe it is. After several days of media investment banking conferences (Gridley and JEGI), I can reliably report that 2014 will be “the year” of many uber-trends ,some of which will enrich the M&A bankers who have a focus [...]
Bionic Advertising Systems today announced an upgrade to its Media Planner system that adds support for traditional media channels such as TV, radio, and print. The media planning tool now enables media planners to create media plans with placements across 24 different advertising channels, representing the full range of digital [...]
Even though programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, RTB buying only accounts for 20%-30% of all digital media dollars. The real money still flows through the direct buying process, with agencies spending up to 400 hours and $50,000 to [...]