To fully prepare you for final episodes of Mad Men coming this spring, Bionic has doubled down on tools for old school media planning. Back in April, you got a bunch of features to enable media planning in traditional media channels like TV, radio, magazine, newspaper, billboards, and more. Now, [...]
Bionic Advertising Systems today announced True Media has won the inaugural Bionic Agency of the Year Award.
With the latest release of Bionic Media Planning Software, you can now deliver next generation audience targeting in your RFPs, proposals, media plans, and insertion orders.
Like most of you in digital advertising, I read stories of dismal statistics in online display advertising, reports that you are more likely to survive a plane crash than click a banner ad, and the steady drumbeat of "banner advertising is dead." The reports of its death have been greatly [...]
Advertisers are revolting against wasting huge portions of their digital advertising budgets on “non-working media.” The process of buying digital advertising is notoriously inefficient; Google estimates we are wasting $3.6 million per hour using our current methods. On Monday, I had the privilege of kicking off the "Breaking Down Data" [...]
Until recently, developing electronic standards for the digital media industry was like Don Quixote fighting “giants” – a noble but unrealistic pursuit.
Until advertisers stop punishing agencies for efficiency through broken compensation systems, agencies will continue to have a talent problem.
In media planning, "flighting" enables you to vary the advertising delivery schedule between the start date and the end date the placements in your media plan.
When asking your advertiser to approve your media plan, you need a persuasive PowerPoint presentation. Here's how to make your best deck the easy way.
There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in digital. Marketers are reportedly spending anywhere from 30% to 70% of their digital budgets on fake impressions and clicks, and an entire cottage industry is cropping up to help marketers combat [...]