What I Learned About the Future of Media Planning at iMedia
Last week, I learned about the future of media planning with about a hundred media agency executives at the iMedia Agency Summit.
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May 2015
15
Apr 2015
Are you using Flintstones tools in the Jetsons age of advertising?
In today’s fast-paced world of programmatic advertising, you can’t afford to fall behind on technology because you may never catch up. This can be devastating to your organization. Here's why...
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Mar 2015
27 Tips to Build a Healthy Programmatic Direct Advertising API Ecosystem
To unlock the potential of Programmatic Direct, we need to fix the problems of the business arrangements and the design of the API protocols. Here are 27 tips to build a healthy Programmatic Direct advertising API ecosystem.
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Mar 2015
Bionic nominated “Best New Media Innovation” for 2015 iMedia ASPY Awards
Bionic has been named a finalist for "Best New Media Innovation" for the 2015 iMedia ASPY Awards.
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Mar 2015
We’re hiring: Marketing Director – Hanover, NH
Bionic Advertising Systems is seeking a Marketing Director to lead our marketing efforts.
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Feb 2015
Bionic Unravels Your Advertising Spending Mysteries
Is your advertising money being wasted? The Bionic media planning and media buying system makes it easy to analyze your media spending patterns.
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Feb 2015
Interview with True Media’s Sean Cotton
Sean Cotton, Vice President of Digital and Social Media for True Media, shares his experiences struggling to keep up with triple-digit growth at his media agency, searching for a media planning and buying solution, and eventually finding Bionic Media Planner. This 26-minute interview was conducted on February 13, [...]
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Jan 2015
Bionic sponsors the debut of the Digiday podcast
Digiday launched a new podcast today that I think you'll find worth listening and subscribing. Why a podcast? You might be thinking that podcasts were obsolete ten years ago. As it turns out, podcasts are experiencing somewhat of a revival lately with popular shows like Serial and Men in Blazers [...]
2
Jan 2015
Marketing Budget Winners and Losers 2010-2020 in One Simple Chart
Last week, I got a report via email from Jack Myers called, “2000-2020 Advertising & Marketing Spending Statistics: Exclusive MyersBizNet Data.” It’s a fantastic report containing a goldmine data on how marketing budgets have shifted 2000-2010 and how they are predicted to shift 2010-2020. Here are the key summary data [...]
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Dec 2014
4 Essential Questions to Ask When Choosing Your Media Buying Platform
Choosing your media buying platform is a critical decision that will make or break your media planning and buying operation. It’s a decision on a tool that you’ll be using for your daily work for years to come. It will give you a distinct competitive advantage if you make the [...]