Advertising Flowcharts upgrade phase 2 complete
Advertising flowcharts in Bionic media planning software just got new customization options: time scale, secondary grouping, display values, and more.
29
Aug 2015
27
Aug 2015
3 tricks to avoid “interruption mistakes” in media planning
2.8 seconds of interruption spawns a 200% increase in mistakes! Learn 3 tricks that actually work for media planners, marketers, and human beings everywhere.
17
Aug 2015
“Everything is Changing” – Veteran Perspective: Peter Platt
Here's sage advice from an ad agency veteran (and one of the first 100 people certified on Google AdWords!), about succeeding in the advertising industry.
7
Aug 2015
What I learned about Puma’s ‘Forever Faster’ at the Ad Club
At the last Ad Club CMO breakfast, I learned from Puma’s Global Director of Brand and Marketing, Adam Petrick, three immutable laws of successful change. Unadulterated honesty saves years of time and millions of dollars. Being yourself is your only option. And you can be consistent without killing creativity – but only by following the first two laws.
30
Jul 2015
Create more beautiful Advertising Flowcharts with Bionic
With the latest Bionic upgrade, you can create the most beautiful (and colorful) advertising flowcharts you’ve ever created.
27
Jul 2015
How Vicki Parker Saved the Day with Careful Ad Monitoring
Learn how Vicki Parker avoided a costly mess when she discovered and fixed a big advertising delivery problem that would have otherwise gone unnoticed.
17
Jul 2015
How Bionic took a risk by using emoji to monitor marketing performance
Did you know that Bionic uses emoji to monitor marketing performance? Last month, we rolled out a set of features around marketing performance management. One of the design risks we took was to employ emoji to express how well or how poorly campaigns and advertising placements are performing.
26
Jun 2015
6 awesome people join the Bionic team
Six extremely talented AND cool people have joined the team here at Bionic. Learn more about how they will improve your life.
19
Jun 2015
Bionic MPM + Twitter Advertising Demo
Here’s a short demo showing how the Bionic + Twitter advertising integration works and how it helps you to manage the performance of your Twitter advertising.
11
Jun 2015
Bionic unveils powerful Marketing Performance Management system
Bionic now gives you full on "after the bell" Marketing Performance Management and monitoring capabilities.