True Media wins 2015 Bionic Agency of the Year
True Media was presented with the Bionic Agency of the Year Award at the December 2015 iMedia Agency Summit in Scottsdale, Arizona.
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Dec 2015
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Dec 2015
How we failed to pace ourselves at the iMedia Agency Summit
We learned about pacing ourselves when hiking Camelback Mountain at the iMedia Agency Summit. It turned out to be more treacherous than we expected!
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Dec 2015
What is “Pacing” in Marketing Performance Management? [PowerPoint Deck]
Here’s the “What is ‘Pacing’ in Marketing Performance Management?” presentation given at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum on December 3, 2015 at Hogwarts (a.k.a. the Harvard Club) in Boston, Massachusetts.
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Nov 2015
Free Download: Media Plan Template
Not quite ready for media planning software but need to create a media plan? You can now download a free media plan template from the Bionic website here.
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Nov 2015
What is “Pacing” in Advertising? Here’s the Formula
Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.
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Nov 2015
How to Get Crazy Productive in Media Planning
In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.
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Nov 2015
Bionic solves “Chinese wall” problem for advertising agencies with conflict accounts
Advertising agencies are contractually obligated to implement "Chinese walls" when you serve conflict accounts. But it's virtually impossible to enforce and to prove compliance without the right system in place. Bionic now solves this problem.
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Oct 2015
[Video] How to Create Beautiful Advertising Flowcharts with Bionic
Here's a 20-minute video showing off Bionic's new flowcharting - ripped from a webinar held on October 28th.
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Oct 2015
How to Make Advertising Flowcharts That Will Blow Your Mind
Flowcharts aren’t just for media planning anymore. Here's how to create beautiful flowcharts that reveal your advertising effectiveness across dozens of KPIs.
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Oct 2015
Is Wall Street Eating Your 401(k) Nest Egg?
Adding on today's NPR story, in our recent experience choosing a 401k plan, we found the best 401k plan delivers 72% higher returns than the worst 401k plan.