Yosef Osheyack, a member of Bionic’s Market Intelligence Team, is taking a break from his day job to represent Team USA in the 2016 Deaf World Cup Soccer Tournament.
Media planning software needs to move at the speed of thought. Bionic has accelerated its software to help media planners to move faster.
Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.
When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.
This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).
Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters.
Bionic adds 29 new media planning tools including compact media plan display, easier navigation, batch edit, ad specs, targeting, and faster media planning.
With Bionic Media Planning Software, you get free upgrades as part of your subscription. The Bionic software development team is continually improving your software. You got a bunch of big enhancements in 2015. You can expect even more great stuff in 2016. Here’s a sneak preview.
In this 2 minute video, Elizabeth Van Kort and Stephanie Padgett review Bionic media planning software at their advertising agency, True Media. They discuss their experiences with the software and the competitive advantages gained by their media planning team and the agency.
What do Digiday, Sean Cotton, John Wanamaker, Programmatic Direct, media planning, iMedia, marketing performance management, Ian McDougald, emoji, Vicki Parker, advertising flowcharts, Puma, Peter Platt, Chinese walls, pacing, Argyle Executive Forum, True Media, and 32 advertising agencies all have in common?