Track Advertising Fees Like Never Before
Bionic is the first and only media planning tool that gives you 100% transparency into all your advertising investments, including devious adtech and data fees.
2
Nov 2017
31
Oct 2017
Bionic Wins “Best Agency Tool” ASPY Award at iMedia
Bionic won the Best Agency Tool 2017 ASPY Award for its innovative media planning software at the iMedia Agency Summit in New Orleans on October 4, 2017.
20
Oct 2017
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
12
Oct 2017
Lessons from the 2017 ANA Masters of Marketing
From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone
9
Oct 2017
How to Guarantee Perfect Placement Naming Conventions
Placement naming conventions are key to tracking digital advertising performance. Here’s how to automate your process to guarantee perfect placement names.
7
Oct 2017
ANA Masters of Marketing Day 3 Recap
Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.
6
Oct 2017
ANA Masters of Marketing Day 2 Recap
Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”
4
Oct 2017
ANA Masters of Marketing Day 1 Recap
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.
27
Sep 2017
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
20
Sep 2017
Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.