Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.
Accurate advertising analytics depends on perfect tracking URLs. Here's how to automate your tracking URLs for Google Analytics, Adobe Analytics, and others.
Here's a first look at new media planning tool uses artificial intelligence (AI) to recommend the best media placements for your advertising campaigns.
Are you working too hard to get reliable advertising KPIs? This article shows how Bionic can simplify and automate your KPIs.
See how Bionic enables media agencies share media plans, advertising flowcharts, media spending breakdowns, KPI performance reports, and more with their clients.
In advertising, simple questions like “what’s running today?” are way too hard to answer. It can be embarrassing. Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements.
Bionic has extended its global media planning capabilities with eight new international date formats.
Have you ever failed while trying to collaborate on a media plan? Were you looking at the wrong version? Did they clobber your changes? That’s because your media planning tool was not built properly for teamwork.
With bowlers from Merkle, Dentsu, BrandVerge, Adform, and Salesforce.com, Bionic’s bowling team helped raise $400,000 to support BreastCancer.org.
The ANA's new In-House Agency conference distinguished itself with its high concentration of trailblazing female leaders on the main stage including Jessica Cipolla-Tario of MGM, Maureen Boyle of Trunk Club, Jean Batthany of Disney, Marla Kaplowitz of the 4A’s, Helen Lin of Publicis, Kerri Martin of Clorox, Belinda Smith of Electronic Arts, Keri Bruce of Reed Smith, Patti Cocciolo of Cisco, Charissa Messer of Bank of America, and others.